Maybe you know what alt tags are and maybe you don’t. Either way, you should be specifying them on your photos online because not only does it help with SEO, but it’s also a huge way to personally influence how your content gets shared on Pinterest.
Why consistency in descriptions and alt tags for SEO are an important part of your Pinterest Strategy
So alt tags have (for as long as I can remember) always been a part of how Pinterest captions pins.
That’s nothing new.
However, Pinterest is currently in the process of rolling out a new feature where all of the pins show not the re-pin count for that specific pin, but that specific image+caption combo everywhere on Pinterest. Ultimately making it look like every pin has tons and tons of re-pins.
My own commentary is that I don’t particularly like it, but that’s beyond the point. What really matters is that as a blogger, you capitalize on this and are smart about how you pin and re-pin.
Notice that even the same photo is pinned in the two images on the left. However it has different text/changed alt tag information and the pin counts are different.
So while readers and fans can find and pin images from your site or re-pin from a friend leaving their own comments and descriptions, the likelihood of most people changing the text is slim.
In fact, most just want to pin the image without second look at the description. So if you are defining your alt tag, you are giving a very clear description of what the pin and post is about. Which is invaluable.
But how it got exponentially more important is that even the same picture with different wordings are currently showing different overall pin counts on facebook. So if you want your pin to do as best as possible, leave the same description (WORD FOR WORD, COMMA FOR COMMA) for your pin when re-pinning to other boards.
This will help your content show the most accurate pin count numbers for your posts, which we all hope is much higher!
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