Beautiful pictures, awesome products, and snarky t-shirts.
They’re all things I typically see when scrolling through Instagram and Facebook. However, I rarely know how to buy them. But the great news for facebook page owners is there is now a way to set up a facebook page shop to highlight and feature products… even affiliate links!
It’s a fairly simple process, but one that could have monumental impact on your bottom line, especially as an affiliate. Furthermore, as an affiliate that also strives to keep an authentic voice when sharing content.
For the sake of this post, I will be featuring my husband’s facebook page, Rehabitat Home. The reason I am focusing on his page is because he does a lot more on Instagram than FB; therefore he cross shares photos across platforms. It’s an authentic form of storytelling for his followers, that has money-making potential on his facebook page!
How to set up a shop on facebook fan pages
While in my video I mention that I didn’t have it on my smaller pages, there IS a way to add it. I just didn’t know at the time.
If you do not see the word “shop” on the left-hand side of your facebook home page, then simply click settings (top right), edit page, and scroll to the bottom to find the button “add a tab”. Then you’ll find the shop tab.
Once you have done that, you can click on it from the left menu on your home screen to set up the shop. Agree to their terms of service and then begin!
Once there, you can add products.
Every product in your facebook page shop MUST have a picture, price, and link.
Just remember to also follow your advertiser’s terms of service. For instance, Amazon requires all pricing be up to date. So if you’re showing products that are just for a one-time share, go ahead and delete it after the reach and post die down. Otherwise, continue to update pricing.
Using Product tagging on your facebook page
Once you add in products, you can tag them in new and old posts, just like you would tag friends in personal photos.
Once finished, products will be links associated with the photo just like location and personal tags.
What you need to know about affiliate disclosures in your facebook page shop
You’ll notice that I only say “aff” in the main title. The reason being is that fans have to click the product feature to then see the description. So I have double disclosed in some way shape or form. In the description is where I mention that they can purchase on Amazon through my affiliate link, further clarifying the relationship to the product. This is clear and concise and appears before they click through on the affiliate code.
Also note that when someone clicks on a product, they can “share” or “save” the product. Which IS your affiliate link. So highlighting products can improve your affiliate income in multiple ways.
You’ll notice below that if one clicks on share or save, then it does not share the photo my husband took in his shop.
All photos and videos, even videos shared through crossposting connections, can have product tags.
Finally, a note that your shop will now be a section on your page. It shows up on the home page (which you may now want to rearrange to move shop to the top!!)
Watch the video tutorial to set up a facebook shop and see it in action
Read more about facebook and affiliate marketing
Thanks so much for this helpful article.
How did I have no clue about any of this?!